PERMANENT JEWELRY BRAND LAUNCH PARTY
DESIGN DETAILS
Celebrating the launch of Love Saro in Los Angeles! Born in Colorado three years ago, Love Saro brought fine permanent jewelry to Boulder as a mother-daughter duo looked to a creative outlet amidst the pandemic. Focused on customized jewelry that tells a story, the brand soared as they made their mark in Colorado, opening their second location in Cherry Creek, Denver shortly thereafter. Born and raised in Southern California, it was always a dream of the founders' to find their way back to Los Angeles... and so they did! Love Saro's newest Los Angeles studio is on Melrose Place, amongst an array of the world's most well known brands. To honor this major milestone, we designed a launch party for Love Saro in July. With nods to July's gorgeous birthstone ruby and the founders' love for curating vintage furniture, this sunset-hued color palette felt like the perfect match for a summertime soirée with all the Moroccan vintage flair. Layered Turkish rugs, Moroccan poufs and lanterns, and a custom Love Saro Moroccan screen set the stage as guests lounged and enjoyed berry hibiscus cocktails garnished with flowers. Guests then made their way into the studio to design permanent jewelry with the best of the best. We are so proud of all that Love Saro has created and are honored that they entrusted us to plan and design their brand launch event in Los Angeles!
DREAM TEAM
Planner - Marigold Events | Photographer - Alexis Ahrling | Brand - Love Saro | Florist - Taylor Alexa | Rentals - Moroccan Party Rentals | Glassware - Bright Event Rentals | Custom Backdrop - The Pop Shop | Tattoo Artist - Christian Delacruz Tattoos | Beverage - About Town Bartending